If you lead a business, you've got a huge opportunity to add value to your product or service. Trouble is, most everybody overlooks it.

On today's episode of the Building a StoryBrand podcast, guest correspondent Allison Trowbridge talks with Gina Bianchini. She's the founder and CEO of Mighty Networks and a pioneer in online community building. She's helped countless businesses offer value in the form of a niche community where customers can share ideas and experiences.

She'll show you how, too -- and why it's important as the Facebook backlash grows. If the customers you serve have a motivation to help each other, don't miss this episode!

http://buildingastorybrand.com/115