Part 4. They're only gimmicks if there's no personal relationship. The little things like handwritten PS's and crossing out "Mr. & Mrs." on the salutation and writing the first name -- these things matter! We know they matter because donors told us they matter. But they matter when they are backed by a real, genuine relationship. Part 4 of our series of themes that arose from conversations with donors who have given 5, 6, and 7 figure gifts.

In this episode Clark talks about his program The Noble Call of Fundraising, which you can purchase for only $95 at https://majorgifts.campusedu.com/thenoblecalloffundraising