What actually allows chiropractors to stay excited about practice 20 years in instead of burning out? 

In this conversation, Dr. Lona sits down with Dr. Carla LeClerc to unpack the realities of long-term practice growth, leadership, mentorship, and building a chiropractic business that keeps evolving. Dr. Carla shares stories from opening practice, surviving major setbacks like flood damage and 2020 shutdown pressures, building a strong team, and eventually growing into a teaching clinic with associate doctors and students. The conversation repeatedly comes back to one central idea: practices continue growing when chiropractors stay playful, stay mission-driven, and continue pouring into people instead of building everything around themselves.

Key Highlights

02:49 – Hear why Dr. Carla says practice becomes more fun over time and how strong team culture, shared values, and staying connected to chiropractic keep long-term practice sustainable.

04:12 – Discover how one screening conversation at CVS turned into a 20-year patient relationship and why chiropractors can never underestimate the impact of one conversation.

05:59 – Learn why Dr. Carla teaches her team to always think about “the one person” during screenings and how purpose-driven outreach creates more authentic communication.

07:21 – Understand why staying playful in practice matters more than waiting for future success milestones and how joy and energy directly affect long-term growth.

09:50 – Hear why Dr. Carla wishes she hired an associate doctor earlier and how associate growth creates more leverage, support, and durability inside a practice.

11:30 – Learn why building a practice around personality instead of systems eventually limits growth and why leadership requires building a mission bigger than yourself.

12:43 – Discover the leadership lesson Dr. Carla learned from keeping the wrong team member too long and how tolerance eventually impacts culture and momentum.

14:59 – Hear Dr. Carla share her vision for the next 20 years of practice including building a stronger teaching clinic and mentoring more chiropractors.

16:12 – Understand why chiropractic needs more students, more mentors, and more successful business owners to expand the profession and create greater community impact.

19:23 – Learn why business mentorship after chiropractic school is critical and how learning entrepreneurship inside a functioning clinic shortens the learning curve for young doctors.

22:23 - Dr. Eric sits down with Jeff Van Kampen from Success Partner Clinic Growth Accelerator to explore how chiropractic practices are using Meta ads, data tracking, and lead qualification systems to create more predictable patient growth. Jeff shares how filtration, conversion tracking, AI follow-up tools, and long-term patient nurturing are helping clinics improve lead quality, increase ROI, and scale with greater confidence and clarity.

Resources Mentioned

To schedule a Strategy Session with Dr Lona: https://go.oncehub.com/DrLonaBuildPodcast

To schedule a Strategy Session with Dr Bobby: https://go.oncehub.com/DrBobbyBuildPodcast

Learn more about the Remarkable CEO Podcast: https://theremarkablepractice.com/podcast