In 2008, Mike Merrill divided himself into 100,000 shares and offered them to the Internet for $1 a pop. After the initial wave of friends and family bought in, online strangers began to acquire shares of Mike⁠ — a regular person, not a company.

With those shares come voting rights. Shareholders were allowed to decide Merrill's diet, his romantic decisions, even whether or not to get a vasectomy. Any personal life decision for which Merrill would seek advice from a friend, he instead posed to shareholders, who would vote on legally binding decisions.

The experiment led him to global news coverage and an appearance on the Today Show, which raised the price of his shares significantly. These days, shares of Mike trade at around $5.

Alli and Jen talk to Merrill about the origins of the experiment, how crowdsourced decision making has shaped his life, and what he might do differently in the wake of newer online commodity trading models like Bitcoin.

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