Are you familiar with the three key tiers in Cognac production? These include the distillers, the grape growers, and those who age the eau-de-vie. In Cognac, it's quite uncommon for a single brand to oversee every aspect of the process—growing grapes, distilling, and aging. However, our next guests are doing just that. Some might even say this challenger Cognac brand has been a century in the making.

Our next guests, Guillaume Thomas and Andrew Weir, co-founders of Martingale Cognac, are no strangers to the spirits industry. Guillaume spent nearly a decade at Pernod Ricard as Chief Financial Officer for North America. He also comes from a family that has been producing Cognac since 1920. Andrew, on the other hand, worked for William Grant & Sons and also held a leadership role at Pernod Ricard, spearheading Aberlour Single Malt Scotch Whisky.

Despite their impressive pedigrees and deep industry knowledge, nothing quite prepares you for the challenges of start-up life—especially in a time as turbulent as this, and in a category that is navigating its own set of challenges. Guillaume's family at Maison Thomas, who have been growing grapes, distilling, and aging Cognac since 1920, are no strangers to change. They've endured numerous economic and political storms over the last century.

And yet, despite their long history, they've never had their own brand—until now. Martingale, the French term for "doubling down," perfectly embodies the vision of Guillaume, Andrew, and the entire team. They are doubling down on the Cognac category with an exciting new offering that strikes an exquisite balance of complexity and smoothness.

Learn more about Martingale Cognac:

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