The Human Side of Money

117: Mastering The Art of Trust-Based Selling with Kerry Johnson

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The growth of your business hinges on your ability to build and establish trust with prospective clients.

In this episode, Kerry Johnson, “America’s Business Psychologist” reveals psychological insights on how to master the art of trust-based selling.

You’ll Learn:

  • Signs that a prospect is interested (or not!)
  • The anatomy of an elevator speech that actually works
  • Why prospects forget 90% of what you say within 3 days
  • Why it’s crucial to “calibrate” at the beginning of every interaction with a client
  • How to conduct a “trust check” to know if you can move the conversation forward

    • The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals.

    *For more resources discussed in this episode –> Go Here.

    *Follow Brendan for insights on mastering the human side of advice:

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    The Human Side of MoneyBy Brendan Frazier
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