Do you know how to play? It seems like a simple question and your first thought might be, “of course I do!” but many adults today have forgotten how to play. As toy people, we know that play is necessary for the growth and development of children…but what about play in adults? Play is proven to help ease stress and inspire creative problem solving. So what do you do when the stresses of life stop you from playing or worse yet, you forget what play is to you? Well that’s where my guest today might be able to help.

Today’s podcast guest, Emma Worrollo of The Playful Den is focused on the importance of play and teaching how to play. Today on the podcast, we also touch on market research techniques and compare the differences and value of qualitative vs quantitative research. We dive into Emma’s process and success of building her own company and growing it into a multi million dollar business. This episode offers great insights for entrepreneurs and inventors who are starting to test their products with consumers. This episode is also great for parents and corporate executives who want to infuse more play in their everyday lives.


EPISODE CLIFF NOTES

• The difference between qualitative and quantitative research. [02:00]
• Find out how Emma built a 2.5 million dollar business from a freelance agency. [ 05:00]
• Learn how you can use your sense of play…and how do you get it back? [20:50]
• Find out if you might be a fun facilitator vs fun participator? [22:30]
• Does play have to be physical and so far removed from work? Can you play in your work? [27:00]
• What inspired Emma to develop her own toy products. [44:00]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/117

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