I've judged many a cocktail contest with Ian, and he's got a new book out AND just been awarded the Lifetime Achievement award by Tales of the Cocktail, so it was time for us to catch up over a rum or two. 

Having played basketball in his native UK, and rapped - he still gets royalties from a song of his featured on the soundtrack of "Space Jam" - Ian built a career as the self-styled Global Rum Ambassador, evangelising the whole category at a time when there was very little education about, or even respect for, rum. 

That led to Ian founding the world's first (and now longest-running) rum festival, UK RumFest, travelling the world to teach about rum, co-founding the Equiano Rum brand, and writing his books, "Rum: A Tasting Course". 

Enjoy!

Ian on IG: https://www.instagram.com/therumambassador/

Buy Ian's book: https://bookshop.org/p/books/rum-a-tasting-course-ian-burrell/21335716

UK RumFest on IG: https://www.instagram.com/ukrumfest/

Equiano Rum on IG: https://www.instagram.com/equianorum/guides/

Get in touch with Duff!

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Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected]

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