Daniel sits down with James Chandler, Chief Marketing Officer at the IAB UK (the industry body for digital advertisitng), at the Retail Media Summit UK to speak about:

• The IAB's interaction with Brands and Retailers
• Why media standardisation is a focus topic in the industry right now
• James' career path prior to IAB
• How to bring all the relevant industry players to the table for the greater good.

Watch on YouTube: https://youtu.be/7FbuSF1FY1s

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Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian