Wondering if there are any manufacturing options for you that are outside of China? More and more toy makers, toy creators, and even toy companies want to expand their manufacturing resources beyond China, but they don’t know where to start. Major toy companies and retailers have announced goals to move 30%-60% of their manufacturing of toy products out of China by 2023. And where will they move them? Likely India. India is an emerging country for manufacturing in general, but especially is a current hotspot for toys, in part thanks to today’s guest.

Today on the podcast, I chat with Joshua Punin, the owner of Source 4 India. He and his business partner created this manufacturing resource for toy and game companies in the beginning of the pandemic by partnering with India based factories and educating them on the needs of the toy industry. His company is bringing new manufacturing opportunities to the toy industry and helping alleviate stresses and limitations of focusing manufacturing efforts on China alone. Joshua connects both small toy creators and large toy companies to factories in India that can help manufacture their toy or game ideas.

Find out how he has helped factories shift from car parts to toys and the surprising origin story of Source For India. You will also learn more about current and future manufacturing capabilities in the region, the benefits and major differences between working with factories in India VS Chinese factories, and why Wal-Mart’s website listed a directive to move 30% of their manufacturing to India by 2027. If you’re looking for new options to manufacture your toy products, today’s episode is a must listen.


EPISODE CLIFF NOTES

• Learn about the policy changes that inspired Joshua and his business partner to consider creating toy manufacturing opportunities in India. [24:08]
• Find out just how much sweat it took to create amazing relationships with Indian manufacturers while working from home during the pandemic [28:13]
• Learn how many Indian toy factories Joshua is currently working with [30:30]
• Find out the current limitations for Indian toy manufacturing, what India is doing really well, and what it will be doing even better in a year or two [31:18]
• Learn how manufacturing in India can be more cost-effective [36:38]
• Find out how communications with Indian toy factories compare to China [38:28]
• Learn how long it may take to develop a toy with an Indian factory [43:02]
• Find out which major toy brands are already manufacturing in India [50:22]
• Learn about policy changes in 2022 that may make toy sourcing in India even easier [52:29]
• Find out why you should toss out your preconceived notions about India [56:50]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/118

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