Black Friday Success: How to make massive withdrawals without going bankrupt 💰

In this masterclass episode, I'm breaking down the psychology behind successful Black Friday promotions and why most fitness coaches get it completely wrong. Here's the truth: Black Friday isn't just about slashing prices - it's about understanding the delicate balance between giving value and making offers on social media.

I'm sharing my proven 3-step framework for priming your audience before Black Friday, including the exact content strategy I use to get 970+ people registered for my masterclasses. Plus, I'll reveal why advertising "up to 70% off" could actually be killing your business (and what to do instead).

Top Quotes:

"When you ask for something from your audience, you withdraw not only the clients that you sell, but you also withdraw the goodwill from your social media." (0:00:46)

"If you want to make withdrawals from your social media and get people to actually respond to your offers, then you need to deliver so much value with your content that people could get results without hiring you." (0:02:31)

"The only downside with advertising up to 70% off is it's going to devalue your program on the front end to your current clients... I would probably advertise 30 to 40% off my higher ticket offers." (1:01:19)

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