John Maltman is CommerceIQ's Chief Customer Officer. He joins Daniel and Efrain to speak about:

• John's career in FMCG and Retail Executive leadership and becoming an entrepreneur at 55
• Brands going towards building a connected solution
• How can digital commerce drive conversion and build a brand?
• What measures should we use to analyze media success
• Best in class content production

This episode is brought to you by CommerceIQ. Download the free chrome extension here: https://growth.commerceiq.ai/fmcgguys

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Audio Mixing by Rodrigo Chávez

Voice Acting by Jason Martorell Parsekian