Are you struggling with developing the perfect package for your toy or game product? As toy or game creators you spend a lot of time thinking about the amazing toy idea you have and the innovative game that you will create, but you likely don’t spend nearly enough time thinking about the packaging of your toy or game idea. Well today that changes! It’s time to learn toy and game packaging 101 with The Toy Coach. 

By The End Of today’s Episode You will know the anatomy of great toy and game packaging. This episode will teach you the 5 different sides of toy and game packages and what the purpose of each side is. You can have a clear understanding of what is essential on ALL great toy and game packages, and what is simply a luxury add on. If you're ready to improve your toy or game package for retail sales, then this is a podcast episode that you simply cannot miss.


EPISODE CLIFF NOTES

• Learn the the 5 sides of a toy or game package
• Find out the most important element of a front panel of a box
• Discover the money making difference between side panels and bottom panels of packages
• Do you know the difference between a beauty shot and a lifestyle shot? Find out which is more expensive and why!
• Find out how to improve the likelihood a potential customer will purchase your product by 50%
• Learn the one lesson that changed the way The Toy Coach approached packaging and product design through her entire career.
• Find out why an when QR codes are useful on packaging
• Discover what packaging windows replace

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/119

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