The Resilient Retail Game Plan

12 Essential Father's Day Marketing Tips for Retailers


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Father's Day is coming and it is the last big gift-giving occasion before Christmas. Generally speaking its not as big as big as Mother's Day in terms of spend, but it's still significant and it is definitely worth exploring.

 


Today I’m going to share 12 marketing ideas for you in your business when it comes to Father's Day. 


 


Let’s Dive In


 


[00:00] Father’s Day is Coming 


[02:02] #1 Highlight what collections you have for Father's Day


[02:58] 2024 Trending Categories for Father's Day


[05:47] #2 Curate Gift Bundles


[07:34] #3 Gift Guides


[08:09] #4 Emphasize Personalization


[08:51] #5 Introduce New Products


[09:40] #6 Lean into Dad and Grandad Personalized Items


[10:31] #7 Engage Wholesale Clients


[11:06] #8 Special Promotions


[11:40] #9 Additional Father's Day Incentives


[12:24] #10 Keep an eye on seasonal inventory


[13:37] #11 Giveaway Competitions


[15:40] #12 Promote Gift Cards


 


Get all the details on our website at https://www.resilientretailclub.com/podcast-episode/12-essential-fathers-day-marketing-tips-for-your-product-business/

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The Resilient Retail Game PlanBy Resilient Retail Club's Catherine Erdly

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