We explore the challenges inherent to large companies in maintaining effective communication and responsiveness to consumer inquiries and concerns. With an illustrative use of the starfish story, he portrays the significance and limitations of individual efforts in addressing widespread issues, shedding light on both the perspective of collectible companies striving to prioritize and manage feedback and the frustrations faced by consumers seeking resolutions to their problems. Dr. Beckett delves into strategies for effective communication between consumers and companies, emphasizing the importance of clarity, politeness, and proposing potential solutions when providing feedback. Moreover, he addresses why companies might not always respond to criticism or suggestions promptly, offering an inside look at the deliberation processes that can delay direct communication. 

01:51 The Starfish Story: Making a Difference