In this episode, I walk you through a conversation I had with a seasoned leader whose team went from selling thousands a month to just a few hundred. And while that drop might be dramatic, the story isn’t uncommon.

But instead of blaming the market or the model, we’re going to talk about what’s really going on. If The Very Hungry Caterpillar is one of your favorite books, like it is mine, you’re going to love the metaphor I weave throughout the episode because we talk about your business’s ecosystem.

We’ll cover:

• Why customer numbers (and team results) are dipping across the industry.
• How to identify imbalances in your business ecosystem.
• The reason why new direct sellers have initial success, but they don’t sustain it. 
• Why social media is a nurturing tool, not a customer acquisition strategy.
• What tools actually bring in new customers, and why you need to update them periodically.
• Why ten new customers a month is the minimum if you want to maintain your business, and why it’s easier to strive for ten new customers than just five.
• How you should structure your business if you want to build a team.

If you want help assessing and diagnosing your business ecosystem so that you know what to tweak to get the results you want, send me a DM.

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