In this first episode of Season 7 Kristin, Molly, Kate and Andrea sit down to ask the question: What happens when we start with Who instead of Why? They share the readers they had in mind when they wrote their first books and why its important to identify an audience instead of writing to the market. They share a few tips to research such as demographic data, awareness level and niching down as well as the tools and actions that could be helpful when either identifying or building an audience for a project. Finally they introduce a new Everything Cookbooks offering and tease our upcoming slate of new episodes.

Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea Nguyen

Editor: Abby Cerquitella

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Simon Sinek TedX Talk "Start with Why"

Episode 61: Writing a Second Edition with Lukas Volger
 

Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the show

• Why I Cook, by Tom Collichio
• Cooking for Jeffrey by Ina Garten
• Coastal, by Scott Clarke with Betsy Andrews
• Start with Why, by Simon Sinek