Bourbon Pursuit

123 - Retail Pricing Wars... Part 2

Listen Later

In Episode 109 we featured two retailers and discussed if there is such a thing as MSRP pricing and how square footage, location, loyalty, and clientele all boil down into how rare bourbon is priced and sold. Eric Darland, a buyer in the D.C. area sent us an email and told us we completely missed the mark. Eric gives insight into the legalized mafia that is distribution, allocation of store picks, and pricing fairly.

Show Notes:

  • Let's start with store picks and why are they so hard to get outside of Kentucky?
  • Do you think it's unfair that if a store sells more lower tier bourbon they should have a shot at choosing barrels?
  • Are you losing customers if your store doesn't have the top-tier stuff?
  • Do liquor stores really make that much money on limited releases by selling at 2-5x MSRP?
  • What's the difference is pricing in the D.C. area vs Kentucky vs NYC?
  • So you are firm believer in supply and demand and pricing accordingly
  • So your store reaps the benefit of getting 2-3x value. What happens when Buffalo Trace ups their cost to you by 2-3x? How are you going to feel?
  • Would new MSRP pricing end the secondary market? Would we see BTAC bottles lined on the shelf at $600 a piece if that happened?
  • Booker's Rye and WhistlePig Black Prince releases are good examples of proper pricing
  • Do distiller's even care? The ultra-premium is less than 1% of their actual revenue.
  • Do you think it's an unfair fight in regards to passion for someone that lives in KY vs DC?
  • Distribution is problematic. Some people suggested having Amazon being the centralized liquor store. What is an idea of how distribution can be fixed that levels the playing field across state lines?
  • What's the future of how supply will equal demand?

    • Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    Bourbon PursuitBy Bourbon Pursuit
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    887 ratings

    More shows like Bourbon Pursuit

    View all
    MPW Digital by Blue Wire

    MPW Digital

    1,105 Listeners

    The MeatEater Podcast by MeatEater

    The MeatEater Podcast

    38,016 Listeners

    This is My Bourbon Podcast by Perry Ritter | This is my Bourbon Podcast

    This is My Bourbon Podcast

    201 Listeners

    The Bourbon Show by ABV Network

    The Bourbon Show

    207 Listeners

    The Bourbon Daily by ABV Network

    The Bourbon Daily

    202 Listeners

    Bourbon Lens by Bourbon Lens

    Bourbon Lens

    110 Listeners

    The Bourbon Road by The Bourbon Road

    The Bourbon Road

    212 Listeners

    The Fred Minnick Show by Minnick Media Inc.

    The Fred Minnick Show

    156 Listeners

    The Bourbon Life by The Bourbon Life

    The Bourbon Life

    185 Listeners

    Bourbon Real Talk by Randall Sullivan

    Bourbon Real Talk

    86 Listeners

    The Bourbon Hunters Podcast by The Bourbon Hunters

    The Bourbon Hunters Podcast

    72 Listeners

    Behind the Pursuit: From Bourbon to Brand by C+C Pursuit Spirits

    Behind the Pursuit: From Bourbon to Brand

    66 Listeners

    Bourbon Podcast by Bourbon Podcast

    Bourbon Podcast

    165 Listeners

    The Mash Up by Bourbon Whiskey Talk

    The Mash Up

    162 Listeners

    Bourbon Beginners by Bourbon Beginners

    Bourbon Beginners

    9 Listeners