Mission driven toy creators like Julie Dini have one major goal in common. It’s to improve the lives of the kids and families that interact with their products. Today on The Toy Coach Podcast, our guest Julie Dini shares her toy journey from handmade prototype to recurring sales online. Julie’s product, Dealing In Feelings, helps kids understand simple to complex emotions through identification and gameplay!

 Learn what it takes to launch a product from concept to manufacturing and find out why this Developmental Psychologist opted not to produce her product in China OR India. Julie shares how she tested her idea before investing in licensed images, and how she found a skilled graphic designer to help her execute a high quality product.

An idea doesn’t have to be a traditional toy to have a place in the toy industry, and this episode highlights a product on the educational side of the toy market. Whether you are a buyer or an aspiring toy entrepreneur, you’ll enjoy this inspirational and informative chat with toy entrepreneur and Developmental Psychologist, Julie Dini.


EPISODE CLIFF NOTES

• Find out why you don’t need any experience in e-commerce or graphic design of toys and games to be a toy entrepreneur [10:50]
• Where you live might change your best options for manufacturing. [15:30]
• What are the most common mistakes that new people often make when they get into the toy and game space? [20:17]
• You don’t have to DIY everything. What you should do instead. [25:56]
• The benefits of creating a searchable name for your product or an umbrella brand with a searchable name. [27:53]
• If you’re a new inventor/entrepreneur making waves in the toy industry, apply to be on the show! [29:30]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/123

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