The Most Important Question

124. Birth Control 2.0


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In Episode 124, Quinn interviews Dr. Elizabeth Ruzzo, a brilliant human geneticist who left the world of academia to launch adyn, her effort to help women find the best birth control for their unique bodies.

Family planning affects everybody – whether they use it themselves or not. With 200 forms of birth control to choose from, you’d think women would be able to easily find an option that didn’t make them feel like hot trash garbage -- but you’d be wrong.

In 2021, genetic testing means we can make this process much, much, much easier. Enter adyn. Family planning is (wait for it) more or less ignored by medical research, but adyn’s goal is to address that disparity head on and usher in a new age where women don’t have to experiment with 43 different forms of birth control until they (maybe) find one that doesn’t cause side-effects ranging from depression to blood clots and worse. 

Listen in as Elizabeth describes a world where a simple and private genetic test shared with adyn can lead to a medicine that gets the job done but doesn’t ruin your day, every day.

Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. Find out what it means to sleep organic at AvocadoMattress.com.

Have feedback or questions? Tweet us, or send a message to [email protected]

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Important, Not Important Book Club:

  • https://bookshop.org/shop/importantnotimportant

Links:

  • adyn’s website

  • Sign up for Early Access to Adyn's Birth Control Test and get free shipping (and the chance to get other rewards)

  • Adyn on Twitter

  • Adyn on Instagram

  • Elizabeth Ruzzo on LinkedIn

  • Elizabeth Ruzzo on Twitter

  • Connect with us:

    • Subscribe to our newsletter at newsletter.importantnotimportant.com

    • Follow us on Twitter: twitter.com/ImportantNotImp

    • Follow Quinn: twitter.com/quinnemmett

    • Like and share us on Facebook: facebook.com/ImportantNotImportant

    • Intro/outro by Tim Blane: timblane.com

    • Artwork by Amrit Pal

    • Important, Not Important is produced by Crate Media

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