In this episode of the Called to Lead podcast, Heather delves into the 'E' for Expansion from Brett Blake's CHISEL acronym for business renewal. She explores how to lead your network marketing team towards growth, whether you're facing a business slump or gearing up for global expansion. Focusing on geographic and demographic expansion strategies, Heather shares practical tips such as targeting underrepresented areas, engaging different generations, and leveraging new languages to grow your customer base. With guidance from Brett Blake's book 'Renewal for Field Leaders,' Heather provides actionable insights that can be implemented immediately to revitalize your business.

Episode Highlights:

・Every network marketing company goes through the same stages
・Romans 12:2: Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing, and perfect will.
・ Expansion is developing a strategy to reach customers your business is currently not serving
・The goal of the expansion is to find new customers, new demographics, and new geographic places
・Creating interest groups around a product and helping educate people is a great way to grow your business
・Expanding to a different demographic such as a different generation is an excellent way to grow your business
・Expansion is focusing outside of the bulk of where your business is to try to reach new audiences
・Expansion strategies for network marketing teams

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Hope Podcast

Innovations Podcast

Simplicity Podcast

Episode Resources/References:

・Seint's Income Disclosure

・Texting with Project Broadcast

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