This deep dive episode comes from a livestream we held way back in 2019 on The Futur’s YouTube channel.

Our guest, Michael Janda, is the author of the best-selling book Burn Your Portfolio. He’s also a seasoned ad agency executive who helps creative entrepreneurs make more money with less stress.

In this episode, we aim our focus on pricing creative work. A topic that every creative professional has struggles with. Michael walks you through a step by step process on how to price your work and how to parse all the variables that come with it. Things like production cost, market value, and client budget, to name a few.

If you ever find yourself lost in the bidding process or pulling numbers out of thin air, then get ready to get schooled. Because you’re about to get a crash course in pricing creative work.

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