It is very likely that people who speak different languages also have the problem your brand solves. As such, a smart way to grow your brand and customer base is to intentionally engage with consumers who speak other languages with content that attracts, converts, and retains them. In this episode, I sat down with Selim Dahmani, a Senior Growth Manager at HubSpot, who is focused on growing the brand in the French market. <a href="www.inclusionandmarketing.com/newsletter">Get the Inclusion & Marketing Newsletter</a> <a href="https://soniapdfdownloads.s3.us-east-2.amazonaws.com/TMG_Capabilities+Deck_8_24.pdf">Let's work together</a> <a href="https://www.linkedin.com/in/selim-dahmani/">Selim on LinkedIn</a>

It is very likely that people who speak different languages also have the problem your brand solves. As such, a smart way to grow your brand and customer base is to intentionally engage with consumers who speak other languages with content that attracts, converts, and retains them. In this episode, I sat down with Selim Dahmani, a Senior Growth Manager at HubSpot, who is focused on growing the brand in the French market. Get the Inclusion & Marketing Newsletter Let's work together Selim on LinkedIn

It is very likely that people who speak different languages also have the problem your brand solves. As such, a smart way to grow your brand and customer base is to intentionally engage with consumers who speak other languages with content that attracts, converts, and retains them. In this episode, I sat down with Selim Dahmani, a Senior Growth Manager at HubSpot, who is focused on growing the brand in the French market. <a href="www.inclusionandmarketing.com/newsletter" rel="noopener noreferrer">Get the Inclusion &amp; Marketing Newsletter</a> <a href="https://soniapdfdownloads.s3.us-east-2.amazonaws.com/TMG_Capabilities+Deck_8_24.pdf" rel="noopener noreferrer">Let's work together</a> <a href="https://www.linkedin.com/in/selim-dahmani/" rel="noopener noreferrer">Selim on LinkedIn</a>

127. How to create a multilingual content strategy with Selim Dahmani

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply.  Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.

Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.

If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.

Business

Marketing

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back. Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook. If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply.  Inclusion &amp; Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.

Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.

If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.

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127. How to create a multilingual content strategy with Selim Dahmani

127. How to create a multilingual content strategy with Selim Dahmani

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