The Most Important Question

128. The Best Olive Oil You’ve Never Had


Listen Later

In Episode 128, Quinn unpacks the most delicious olive oil in the world, how it came to be, and what it means to start a food business in the age of climate change.

Our guest is Aishwarya Iyer, dreamer, doer, and eternal optimist. Ash is the founder and CEO of Brightland, the new gold standard in pantry essentials. They are proponents and advocates for authenticity and transparency in the food industry, starting with olive oil.

There are something like six bajillion bottles of olive oil at your local supermarket, and that’s just the extra virgin stuff. And yet, despite the options (organic, cold-pressed, etc) you’d be hard-pressed (sorry) to find pure, quality oils – ones that aren’t blended, rancid, or worse. 

Thankfully, you don’t have to cross the Atlantic (and the Mediterranean) in order to find the good stuff. It’s available right here in California.

Ash has been hard at work extending olive branches (you’re welcome) to local family farms, getting them to buy into the mission and the message. Brightland is also branching out into sweet and sour territory with truly addictive honey and vinegar offerings.

Making a difference often means shopping responsibly. It’s wonderful having one more option when it comes to it.

Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. 

Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. 

Find out what it means to sleep organic at AvocadoMattress.com.

Have feedback or questions? Tweet us, or send a message to [email protected]

New here? Get started with our fan favorite episodes at podcast.importantnotimportant.com.

Important, Not Important Book Club:

  • Timeless Interiors by Axel Vervoordt
  • https://bookshop.org/shop/importantnotimportant

Links:

  • brightland.co
  • Use code INI at Brightland to get 10% off anything you buy through 2021
  • Last day for ground shipping before Christmas: December 13
  • 3 day shipping drop-dead is December 20!
  • LinkedIn: linkedin.com/in/aishwarya-iyer-44112a19a
  • Instagram: @helloaishwarya | @wearebrightland
  • brooklyndelhi.com
  • burlapandbarrel.com


Connect with us:

  • Subscribe to our newsletter at ImportantNotImportant.com!
  • Follow us on Twitter: twitter.com/ImportantNotImp
  • Follow Quinn: twitter.com/quinnemmett
  • Follow Brian: twitter.com/beansaight
  • Like and share us on Facebook: facebook.com/ImportantNotImportant
  • Intro/outro by Tim Blane: timblane.com


Important, Not Important is produced by Crate Media

...more
View all episodesView all episodes
Download on the App Store

The Most Important QuestionBy Important, Not Important

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

118 ratings


More shows like The Most Important Question

View all
The New Yorker Radio Hour by WNYC Studios and The New Yorker

The New Yorker Radio Hour

6,794 Listeners

On the Media by WNYC Studios

On the Media

9,243 Listeners

The Gray Area with Sean Illing by Vox

The Gray Area with Sean Illing

10,708 Listeners

Reveal by The Center for Investigative Reporting and PRX

Reveal

8,477 Listeners

Living on Earth by World Media Foundation

Living on Earth

463 Listeners

Pivot by New York Magazine

Pivot

9,747 Listeners

This Week in Virology by Vincent Racaniello

This Week in Virology

2,060 Listeners

Pod Save America by Pod Save America

Pod Save America

87,986 Listeners

The Daily by The New York Times

The Daily

113,179 Listeners

Lovett or Leave It by Lovett or Leave It

Lovett or Leave It

25,172 Listeners

Today, Explained by Vox

Today, Explained

10,334 Listeners

Consider This from NPR by NPR

Consider This from NPR

6,457 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

16,339 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,495 Listeners

Better Offline by Cool Zone Media and iHeartPodcasts

Better Offline

599 Listeners

Not Right Now by Important, Not Important

Not Right Now

52 Listeners