The Most Important Question

128. The Best Olive Oil You’ve Never Had


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In Episode 128, Quinn unpacks the most delicious olive oil in the world, how it came to be, and what it means to start a food business in the age of climate change.

Our guest is Aishwarya Iyer, dreamer, doer, and eternal optimist. Ash is the founder and CEO of Brightland, the new gold standard in pantry essentials. They are proponents and advocates for authenticity and transparency in the food industry, starting with olive oil.

There are something like six bajillion bottles of olive oil at your local supermarket, and that’s just the extra virgin stuff. And yet, despite the options (organic, cold-pressed, etc) you’d be hard-pressed (sorry) to find pure, quality oils – ones that aren’t blended, rancid, or worse. 

Thankfully, you don’t have to cross the Atlantic (and the Mediterranean) in order to find the good stuff. It’s available right here in California.

Ash has been hard at work extending olive branches (you’re welcome) to local family farms, getting them to buy into the mission and the message. Brightland is also branching out into sweet and sour territory with truly addictive honey and vinegar offerings.

Making a difference often means shopping responsibly. It’s wonderful having one more option when it comes to it.

Today’s episode is brought to you by Avocado Green Brands, where sustainability comes first. They craft their GOTS certified organic mattresses, pillows, and bedding with natural materials sourced from their organic farms in India, in their own clean-energy powered facility in Los Angeles, where their team shares a singular purpose: To raise the bar for what it means to be a sustainable business. 

Avocado is Climate Neutral Certified for net zero emissions and donates one percent of all revenue to environmental nonprofits through its membership with 1% For the Planet. 

Find out what it means to sleep organic at AvocadoMattress.com.

Have feedback or questions? Tweet us, or send a message to [email protected]

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Important, Not Important Book Club:

  • Timeless Interiors by Axel Vervoordt

  • https://bookshop.org/shop/importantnotimportant

  • Links:

    • brightland.co

    • Use code INI at Brightland to get 10% off anything you buy through 2021

    • Last day for ground shipping before Christmas: December 13

    • 3 day shipping drop-dead is December 20!

    • LinkedIn: linkedin.com/in/aishwarya-iyer-44112a19a

    • Instagram: @helloaishwarya | @wearebrightland

    • brooklyndelhi.com

    • burlapandbarrel.com

    • Connect with us:

      • Subscribe to our newsletter at ImportantNotImportant.com!

      • Follow us on Twitter: twitter.com/ImportantNotImp

      • Follow Quinn: twitter.com/quinnemmett

      • Follow Brian: twitter.com/beansaight

      • Like and share us on Facebook: facebook.com/ImportantNotImportant

      • Intro/outro by Tim Blane: timblane.com

      • Important, Not Important is produced by Crate Media

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