12X Commission

By Charles Specht

12X COMMISSION is the top podcast for insurance producers who want to build a $1,000,000+ Book of Business and also for agency owners who want to scale their agency to 7-figures or more. The host... more

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FAQs about 12X Commission:

How many episodes does 12X Commission have?

The podcast currently has 215 episodes available.

12X Commission episodes:

July 01, 2024Throwback: Our Time Has Come to an End?
No, I'm not talking about this podcast. I'm talking about you prospecting for new business! How you utilize "time" and the availability of it will have a direct correlation to your success in sales. If your prospect doesn't feel a need to move forward, to get things done, to understand how important it is to move quickly, you will not only struggle at setting new business appointments but you'll have a hard time winning. Why? Because, sales is war! And, because people (prospects) are lazy and unmotivated.

So, In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will give you some practical tips and suggestions about how to incorporate a "drop dead date" in your prospecting in order to win more new clients.

Episode Highlights:
Charles discusses procrastination and the role of time limits. (2:46)
Charles mentions the advantages of including timeframes in emails and calls when reaching out to potential clients. (8:49)
Charles explains that successful prospecting involves handling multiple prospects at once, adjusting proofs as needed, and respecting deadlines without applying excessive pressure. (14:39)
Charles discusses the crucial role of setting clear timelines and deadlines for prospects in reinforcing the position of an insurance agent. (20:55)
Charles believes that timing is a key factor to success in prospecting. (22:24)
Charles shares his view on the importance of incorporating time frames in sales, prospecting, and marketing procedures to enhance responses and boost business. (24:01)
Key Quotes:
“For us to win business, for you to win a new client, means somebody or other people are who are going to have to lose in order for you to win. If you're going to win a new client, at least one person, maybe more, has to lose in order for you to win.” - Charles Specht
“Sales is war. And if we don't give the insured some kind of a time period in which to have a decision done, they will continue to push it off, push it off, push it off, push it off. And before you know it, you are no longer at the top of their to-do list.” - Charles Specht
“Timing is so important to success. Timing is so important to prospecting. Giving your prospect a certain amount of time in which to get something done is very important.” - Charles Specht
Resources Mentioned:
Reach out to Charles Specht
Permission Network Insurance Agency, Inc.
...more
27min
June 27, 2024How to Increase Your Quoting Win-Ratio by 50%
Going for the BOR is always the better option, but sometimes you just have to quote. If you go through a normal quoting process, be sure to get these three (3) things from the prospect. Once you do this, your quote-to-win ratio will increase so much that you could see your new business revenue increase by some 50% annually. That's a lot of commission. It's YOUR new business commission! But only if you get these three buy-in's from your prospect. So, listen and implement.

PS: Download a free copy of The Millionaire Producer at: https://permissiongroup.com/the-millionaire-producer/

Key Topics:
Understand the significance of the quoting process in the insurance industry
The importance of the Broker of Record (BOR) letter
Three essential steps to secure more clients and increase commission
The importance of exclusive access to key insurance carriers
Ensuring guaranteed business through clear agreements on price savings
Preventing competitors from getting a last look at quotes
Strategies to remind clients of agreed terms during the quoting process
Reach out to
Charles Specht

Visit:
Permission Network

Produced by: PodSquad.fm
...more
34min
June 20, 2024Throwback: Prospecting In Your Prospect's "Sweet Spot"
It's really hard to set new business appointments with your prospects if you can't communicate with them directly. (Go figure, right?) So, then, why in the world would you ... (or another agent you know?) ... keep prospecting in ways where you are forced to deal with gatekeepers and receptionists? That just doesn't make sense to me at all.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach the why and how of finding your prospect's "sweet spot" when it comes to communicating with them directly, in order to set more appointments.

Episode Highlights:
Charles uses the analogy of hitting the sweet spot in baseball to explain the importance of finding the right platform and script to communicate with prospects. (2:36)
Charles explains the importance of prospecting in a way that resonates with the prospect's preferences and needs, rather than solely relying on the salesperson's preferred methods. (6:08)
Charles discusses the need for a multi-pronged approach to prospecting, including walk-in visits, email, telephone calls, direct mail, social media, and speaking to centers of influence. (10:01)
Charles mentions the importance of finding ways to get direct access to decision-makers, such as using social media or sending a short text message, in order to bypass gatekeepers and increase the chances of success in selling insurance. (12:21)
Charles shares that emails should be micro-niched, focused on the major problem the prospects have, and clear and concise about how to fix it. (16:04)
Charles explains how to know the best way to prospect depending on the type of business that you are going after. (21:08)
Key Quotes:
“You need to have multiple different ways in which to speak to your prospect. Otherwise, you're not going to have success in setting appointments. And if you can't set appointments, you will starve.” - Charles Specht
“I would tell you just try and prospect in ways in which you can get direct access to decision maker so that you can bypass the gatekeeper, period. I like making phone calls, I actually think making phone calls works with a lot of different businesses. So it needs to be a part of that. However, emails, social media doing walk-in visits, different things like that can be very, very powerful if you do it, right.” - Charles Specht
Resources Mentioned:
Reach out to Charles Specht
Permission Network Insurance Agency, Inc.
...more
26min
June 17, 2024Throwback: Winning 6 BOR's in 6 Months - (interview with Rocio Luna)
How would you like to win 6 new clients via signed Broker of Record Letter in less than 6 months ... with even the smaller of these clients being $12,000 in annual revenue? Would that be OK with you? I'm sure it would!
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht interviews [Insurance Producer Rockstar] Rocio Luna, who is also an active member of the 12X Commission Mastermind (www.12x.club) community. Among other things, Rocio explains how she is utilizing social media to get her Micro-Niched prospects (plumbers and concrete subcontractors) to reach out to her directly in order to solve their worker's compensation problems.

Episode Highlights:
Rocio discusses discovering Charles Specht and the 12X Commission Mastermind via a YouTube video on cold calling and prospecting. (2:46)
Rocio shares her insurance background, beginning as a claims manager and eventually becoming a sales producer. (4:11)
Rocio mentions that listening to Millionaire Insurance Producer podcast episodes influenced her decision to focus on construction. (7:46)
Rocio explains how she secured a client by presenting a solution to reduce the client's X-mod and providing a service timeline. (10:31)
Charles discusses the importance of insurance companies having well-targeted social media profiles and insurance buyers being aware of the broker of record letter option. (14:36)
Rocio discusses her primary prospecting method: social media, particularly Instagram. (16:39)
Rocio explains how embracing micro-niching helped her win a plumbing account. (20:11)
Rocio mentions that the insurance industry is not a get-rich-quick scheme; it demands hard work, prospecting, and building relationships with clients. (26:39)
Rocio shares how the 12X Commission Mastermind helped her in starting an Instagram account. (27:47)
Rocio believes that just one week of cold calling can lead to noticeable improvements in your work. (31:33)
Rocio asserts that joining a mastermind, like the one led by Charles, is the best way to reach a million dollars in commission, as it helps agents achieve their goals through repetition, fostering self-awareness and growth. (32:21)
Key Quotes:
“Agents should be transparent and just have a very simple process. Obviously, know your industry, because it's completely different when you're meeting with a human resources person and an owner.” - Rocio Luna
“If you just do one week of cold calling, you'll see the difference in your work.” - Rocio Luna
“I absolutely do recommend joining the mastermind if you want to reach a million dollars in commission.” - Rocio Luna
Resources Mentioned:
Rocio Luna LinkedIn
Rocio Luna Instagram
Modern Reign Insurance Brokers
12X Commission Mastermind
Reach out to Charles Specht
Permission Network Insurance Agency, Inc.
...more
38min
June 10, 2024Throwback: Winning New Business Through Association Endorsements
Wouldn't it be great if we could get you a steady flow of business owners to reach out to you to schedule appointments, rather than you contacting business owners who don't know you, like you, or trust you yet? Of course, it would be! It would make everything easier: setting appointments, building rapport, getting more signed BORs, winning business, etc.

In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will not only tell you why you should contact associations about becoming their endorsed insurance provider, but he tells you exactly how to do it in such a way that the association leadership will even give you a copy of their active membership list.

Episode Highlights:
Charles discusses the significance of prospecting and appointment setting for insurance agents. (2:07)
Charles explains how associations add value to their members and how insurance agents become endorsed agents for these organizations. (4:50)
Charles mentions the advantages of association endorsements, such as increased business and easier prospecting. (7:17)
Charles discusses the importance of micro-niching in the insurance industry and how it can make prospecting more efficient and effective. (12:10)
Charles shares some methods for approaching associations for endorsement, such as targeting smaller regional associations and conducting a Google search for potential associations. (16:29)
Charles explains the benefits of becoming an endorsed agent, which include access to membership lists and the ability to relieve executive directors' frustration. (19:47)
Charles discusses how becoming an endorsed agent can lead to non-member prospecting and sales opportunities. (22:18)
Charles mentions that it is important to focus on certain industries to learn about their risks and get in touch with carriers and associations. (26:00)
Key Quotes:
“By endorsing you as their agent to their members, it gives the members value that they might be able to lower their costs. Because you're doing business with someone through the association, the association endorses you, introduces you, refers you to them.” - Charles Specht
“I truly believe that if you pursue an association endorsement, it's going to put a lot of gold in your pocket. Everything becomes easier, prospecting becomes easier, and setting appointments becomes easier. Working with a few insurance carriers that you want becomes easier, you can write a lot of business doing it this way.” - Charles Specht
Resources Mentioned:
Reach out to Charles Specht
Permission Network Insurance Agency, Inc.
...more
31min
June 03, 2024Throwback: BOR Confessions of a 12X Commission Mastermind Member - (Daniel Brookman)
Are you an insurance agent who has had moderate success selling insurance, but you just know you're not reaching your full capacity? Do you not have a strategic plan, or a step-by-step process to win new business, and you're merely quoting but not winning? That was the experience of Daniel Brookman, before joining 12X Commission Mastermind and implementing the training. Now, he's winning signed BOR's and building his Book of Business.

In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht interviews Daniel to find out what is working for him now, what is he saying, and why did that large manufacturing account sign his BOR during their first meeting!

Learn more about the 12X Commission Mastermind at this link: 12x.club

Episode Highlights:
Charles explains that in order to be a successful insurance agent, it is crucial to ask for what you want and to be a hunter, rather than a gatherer. (2:02)
Daniel shares that he is an experienced insurance agent from Ohio, specializing in life insurance, but also writes commercial property and casualty policies. (5:32)
Daniel mentions that joining the 12X Commission Mastermind has been hugely beneficial, particularly the two weekly calls with the group's leaders, which helped him maintain a productive mindset and keep prospecting as his top priority. (8:33)
Daniel believes that the discovery interview is the most important part of the sales process. (11:51)
Daniel discusses being explicit about what you are going to provide is a good way to contrast what you're capable of doing and willing to do with what the incumbent agent is doing. (16:30)
Daniel explains that he used to cold call and quote policies, but after listening to sales and insurance-based podcasts, he realized the importance of having a specialized and differentiated approach to prospecting and messaging to stand out from competitors. (21:15)
Daniel believes that transparency and explaining the process can help buyers understand how to get the best deal without hurting themselves in the long run. (25:00)
Daniel explains that 12X Commission Mastermind offers a solution to those who are tired of the same old process of getting quotes and following policies, feeling stuck, and not standing out from others. (26:58)
Charles discusses the benefits of being a member of the 12x Commision Mastermind program. (27:55)
Key Quotes:
“I still think the discovery interview is the most important part of the sales process, because you get invited in for a reason. And the number one thing you got to find out in that discovery process is, why are you there? Why did you get invited in?” - Daniel Brookman
“The biggest benefit has actually been mindset. Having those two weekly calls with yourself and the other producers on there, and just keeping those ideas fresh, keeping prospecting, top of mind, it keeps me from kind of straying away, and, you know, kind of losing focus on what's most important as a producer, which is prospecting.” - Daniel Brookman
“Now my prospecting is specialized. The messaging is not just industry specialized, but also specialized kind of talking and tailored to this process, and how I'm going to be different than just quoting your insurance.” - Daniel Brookman
Resources Mentioned:
Daniel Brookman LinkedIn
Reach out to Charles Specht
12X Commission Mastermind
Permission Network Insurance Agency, Inc.
...more
34min
May 27, 2024Throwback: "Plan B" in the Broker of Record Letter Process
Asking for the signed Broker of Record Letter is hard enough, but what do you do if the prospect actually says no? Do you have a 'Plan B' or do you just rollover at that point and agree to blindly offer quotes? I would tell you that you need to stick to your guns, do not quote (yet), and utilize a 'Plan B' so the prospect will make a choice in your favor after they get a chance to test your Bugatti-like services.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht teaches not only what the 'Plan B' ought to be but he'll give you the exact script to use when creating your own personalized 'Plan B.'
MOREOVER..... stay tuned at the end to hear about the "Broker of Record Letter BOOTCAMP" Charles is putting on 3/24/23. You won't want to miss this one! For more details on it this live BOR training, check out: brokerofrecordletter.com

Episode Highlights:
Charles explains that Plan A is to have a strategy prepared for getting the Broker of Record letter signed on the first meeting with the prospect. (04:29)
Charles discusses the percentages of insurance buyers who will sign your Broker of Record letter. (06:20)
Charles shares the script that every agent should learn before asking the prospect to sign the Broker of Record letter. (09:47)
Charles explains how to transition from Plan A to Plan B if the insured shows discomfort with Plan A. (11:27)
Charles discusses why having free services on Plan B is important. (17:26)
According to Charles, under Plan B, agents provide the insured with a strategy for what they will be doing in the future so that the insured may see the value they are receiving for the service being offered. (18:55)
Charles explains that having a strategy that is still geared toward the Broker of Record letter will give positive results. (24:13)
Charles announces the Broker of Record Letter BOOTCAMP, which will take place on March 24, 2023. (24:35)
Key Quotes:
“A professional has a plan. A professional has a strategy. A professional knows what they're going to be doing next. Even though you might not always know what to expect, you should always have a next step. Plan A, Plan B, Plan C.” - Charles Specht
“In Plan B, you're giving the insured a plan on what you're going to be doing going forward so that they can see the value they're getting out of it.” - Charles Specht
“Plan A is first and foremost, that's what we're working on first. Plan B, which is what this podcast episode is about, is sticking to your guns and not just giving in. But having a plan of attack that is still pushing towards the Broker of Record letter. Frankly, when you do that, you're going to have really, really good results.” - Charles Specht
Resources Mentioned:
Reach out to Charles Specht
Broker of Record Letter BOOTCAMP
Permission Network Insurance Agency, Inc.
...more
30min
May 23, 2024Your Weak Efforts Are Hurting My Ears - (www.wincroniche.club)
Have you ever gone through a season of prospecting where you weren't actually prospecting? You were doing -- I don't, know, whatever -- but just not a lot of reaching out to prospects? Yes, I think we all have experienced that from time to time. Today I had a coaching call with a new producer who has been in the business for about 8 months ... and I had to light him up! He's being lazy, reactive, and not doing the work that Producers are supposed to do. We all go through seasons like that. If you're in that season right now then GET OUT OF THERE RIGHT NOW!!! Enough is enough. Your weak efforts are hurting my ears. In fact, my own weak efforts hurt ever more. We (you and me both!) can do better. So let's.
Also, be sure to check out www.microniche.club and sign-up for a training I'm going to be given about how to choose your most profitable Micro-Niche. I'm also going to be giving people my "go to" Script that almost sets more new business appointments than anything else. Again, go to: www.microniche.club

Key Topics:
Addressing laziness in insurance agents
The dangers of reactive work habits
Importance of proactive client engagement and prospecting
Strategies for effective phone calls and client interactions
The value of walk-in visits and personal networking
Advice on focusing on larger accounts and meaningful activities
Motivational insights for achieving a million-dollar book of business
Reach out to
Charles Specht

Visit:
Permission Network
www.microniche.club

Produced by: PodSquad.fm
...more
24min
May 20, 2024Throwback: Admit it. You sell on price!
Admit it. Go ahead. Admit that you win a lot of new business by being the agent who offers a cheaper priced quote than your competitor. It's ok. Go ahead and admit. Why? Because that's a good thing. A very good thing. Price is very important. Price is so important, actually, that you'd be doing yourself a disservice to ignore it. In fact, you will set far FEWER new business appointments if you do NOT talk about price.
In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht talks about why and how you should prospect on price, and how to use it to set more new business appointments going forward. (And, he even gives you a few examples to use toward the end!)

Episode Highlights:
Charles explains that most insurance agents do not build a book of business being more expensive than the incumbent agent. (2:28)
Charles discusses the importance of understanding and admitting that pricing is very important in prospecting and setting appointments. (4:07)
Charles explains that prospecting and sitting in on an appointment are two completely different aspects of an insurance producer's job. (8:06)
Charles explains what "price plus something" is and why having a script is important when prospecting. (13:34)
Charles mentions that very few insurance companies have ever taken the next step and made something that makes them stand out. (20:22)
Charles believes that most insurance agents do not provide additional services that help their prospects and insureds and generate new revenue. (22:18)
Charles explains that creating a script that gets to the heart of the issue and the value point that an agent has to give a prospect is important because the agent is asking for an hour of their time. (24:30)
Charles mentions that the “plus something” has to have so much inherent value that the insured actually gets it. (27:58)
Key Quotes:
“It's just important that we understand and admit that price is absolutely important. It's important to prospecting and setting appointments.” - Charles Specht
“When it comes to your prospecting, I will tell you that you need to have a carat, a C3 - a Cold Call Carat. Your script that is “price plus something”, that “something” is unique to you…that “something” is a service you provide. ” - Charles Specht
“Your book of business is going to go up when you really kind of focus on the number plus something.” - Charles Specht
Resources Mentioned:
Reach out to Charles Specht
Permission Network Insurance Agency, Inc.
...more
31min
May 16, 2024Your Most-Profitable Micro-Niche (www.microniche.club)
(First, go check out www.microniche.club to see what this is all about) - Do you feel like you're struggling setting enough new business appointments or not winning enough new clients? If that's the case for you, I would say it's likely due to a lack of focus in a narrowly defined Micro-Niche. Most producers struggle or don't make the kind of income they want or know they're capable of making because they are prospecting on the WRONG types of accounts.
In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you about why you need to choose a Micro-Niche in order to accelerate your sales career and make more commission. And, the starting point for you is to first visit: www.microniche.club

Key Topics:
Micro-niche importance - check out www.microniche.club
Leveraging micro-niches for business growth
Effective strategies for selecting a micro-niche
Success stories from micro-niche strategies
Impact of micro-niching on appointment setting and client acquisition
Long-term benefits of micro-niching for agents and agencies
Reach out to
Charles Specht

Visit:
Permission Network
www.microniche.club

Produced by: PodSquad.fm
...more
30min

FAQs about 12X Commission:

How many episodes does 12X Commission have?

The podcast currently has 215 episodes available.

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