July 29, 2024

Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months

41 minutes

What if you could win 12-15 signed Broker of Record Letters from your prospects in the next six months? How profitable would that be for you? Well, that's what one of my "12X Commission Mastermind" members accomplished for his agency in just the first six months of 2023, and since becoming a Mastermind member now only a total of seven (7) months ago.

In this throwback episode of the Millionaire Insurance Producer podcast, my guest is Illinois-based agency owner Ryan Cox and he shares what he's doing to prospect, to set appointments, and to win new business via BOR. And ... if you're interested in learning more about the "12X Commission Mastermind" then visit either www.12X.Club or go directly to: https://permissiongroup.com/mastermind/

Episode Highlights:

Ryan discusses his involvement in the management of employee benefit plans and medical insurance for small and midsize businesses. (2:19)

Ryan shares what led him to shift his attention to the Denver area and what made it so successful. (4:31)

Ryan mentions their outsourcing of telemarketing and email marketing, viewing it as an investment rather than a cold call and he believes this approach not only generates new clients and fuels growth but also helps address healthcare expenses. (17:13)

Ryan shares that SLI Benefits allocates 15-20% of its revenue to marketing campaigns, which has seen significant growth since its establishment. (19:01)

Ryan highlights that SLI Benefits' programs revolve around innovative concepts aimed at solving the complexities of healthcare. (26:56)

Ryan shares about the benefits of the “12X Commission Mastermind” program ane explains that it places great importance on having a well-defined process and unwavering conviction in one's work. (37:02)

Key Quotes:

“I outsource all of my telemarketing, email marketing, absolutely everything at great expense. But I look at it much more as an investment. If I know I'm going to have 15 conversations in a week, I'm probably going to get one or two new clients out of those conversations.” - Ryan Cox

“We really pride ourselves on offering those newer innovative types of concepts to crack the health care code.” - Ryan Cox

Resources Mentioned:

Ryan Cox LinkedIn

SLI Benefits

Reach out to Charles Specht

Permission Network Insurance Agency, Inc.

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By Charles Specht

4.9

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