ill communication: copywriting tips & sales strategies for small businesses

13 Last minute ideas for raising money on Giving Tuesday (plus a bonus 3-email fundraising sequence)


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What’s the best way to make the most out of Giving Tuesday?

In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you’ll hear practical ways to connect with your audience and maximize results with minimal stress.

Even if you aren’t involved with a charity, I invite you to tune in because these ideas are totally transferrable to small business, and you might hear something that sparks your next best step!

Topics We Cover in This Episode: 

  • The email formulas that guarantee engagement on Giving Tuesday
  • Why starting your campaign before Black Friday can be a game-changer
  • How to make Giving Tuesday about more than just money
  • The one mistake you must avoid when crafting your Giving Tuesday emails

Are you ready to spark generosity and make an impact? Let’s dive in!

If you need help with writing your fundraising messages, reach out to [email protected] to find out how I can support charities and nonprofits.


Show notes are always available at https://www.kimkiel.com/podcast!!



Resources Mentioned:

Episode 17: How to get the most out of Black Friday - even if you’re not selling anything: https://www.kimkiel.com/podcast-1/how-to-get-the-most-out-of-black-friday-even-if-youre-not-selling-anything


Find out how to write the 3-email fundraising sequence:

1: ACCA - Episode 20: Don’t write from scratch! Use the ACCA copywriting formula to get more sales and donations. https://www.kimkiel.com/podcast-1/dont-write-from-scratch-use-the-acca-copywriting-formula-to-get-more-sales-and-donations

2: PAS - Episode 77 How to use the pAS copywriting formula to sell more https://www.kimkiel.com/podcast-1/how-to-use-the-pas-copywriting-formula-to-sell-more-without-sounding-douchey 

3: P4 - Episode 13 - How to write a compelling sales message without being cheesy or sleazy https://www.kimkiel.com/podcast-1/how-to-write-a-compelling-sales-message-without-being-cheesy-or-sleazy



I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


Text me a question or comment!

Elevate your messaging, offers and sales inside Pivot to Premium - a 4-month incubator for women-led businesses.

Enroll now: www.kimkiel.com/pivot

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ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

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