How do you turn what's happening in your life right now into compelling content your audience actually wants to read? I’m sharing a powerful seasonal writing prompt that will help you show up consistently and with purpose—whether it’s through email, social media, blog posts, or your podcast. I’m in the thick of baseball season with my son, and it got me thinking: our daily lives are full of timely inspiration just waiting to be turned into relatable, valuable content.

This episode will help you tap into the rhythms of real life—whether it's spring, summer, graduation, or even pickleball season—and use them as fresh fuel for your messaging. 

Topics Covered in this Episode:

• A seasonal prompt that takes the pressure off content creation
• One unexpected trick for repackaging old ideas into something fresh
• Why seasonal content builds “know, like, and trust” faster
• A few juicy headline ideas you can swipe right now for your next post

Use this writing prompt to share content that hits the mark this season. Tag me on social with your post, or send your emails to me. Reach out on LinkedIn or IG with any questions.

Show notes are always available at https://www.kimkiel.com/podcast!!

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if “f*cking around and finding out” was exactly the mindset you needed to gain new traction in your business?

In this episode, I’m pulling back the curtain on my new FAFO (F*ck Around and Find Out) era—what sparked it, how it reshaped my marketing approach, and why I’m finally letting go of perfectionism. If you’re anything like me, you might’ve resisted LinkedIn for years. But once I finally leaned in, I saw real, measurable results.

I’m sharing what I recently tested, what flopped, and what surprisingly worked—breaking a few so-called “rules” along the way. You’ll hear about the posts that performed best, the mindset mantras that kept me moving forward, and how a challenge designed to “just try stuff” became one of my most energizing and profitable experiments yet. If you've been stalling, overthinking, or waiting for perfect timing, this episode is your permission slip to shake things up.

Topics Covered in This Episode:

• The anti-strategy that unlocked real results on LinkedIn
• Why posting "imperfect" content can outperform polished ones
• A challenge that got people excited about outreach and DMs again
• Which LinkedIn “rules” I broke—and what happened when I did

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

F-around and Find Out on LinkedIN! Join the challenge here: www.kimkiel.com/fafo

Join the Joy of Copy Club and embrace the FAFO philosophy in all your marketing and copywriting: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

How many people are missing out on your offer just because it’s hard to find or share? 

I’m giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.

Topics Covered in This Episode:

• Why your clever call-to-action may actually be driving people away
• The marketing real estate you’re probably forgetting to use
• How to make your offers shareable even for silent fans
• One small change that can boost visibility across multiple platforms
• A common mistake that creates buyer friction and how to fix it
• How to promote offers without relying on Stories or Reels

Tell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at [email protected] to share your thoughts.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Binge the whole 1-minute messaging magic series:

Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe 

Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads 

Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Have you ever wondered why your emails aren’t getting opened—or worse, landing in the trash? I’m sharing three often-overlooked email tweaks that can instantly improve your open rates and get more eyeballs on your offers. This episode is all about boosting your email engagement with simple but powerful strategies.

Whether you’re just starting your email list or looking to freshen things up, these tiny changes can make a huge difference. Let this episode be the reminder and refresh your inbox—and your subscribers—have been waiting for.

Topics We Cover in This Episode: 

• Why your sender name might be quietly sabotaging your open rates
• One email setting most people skip—but shouldn't
• How often is too often (or not enough) when emailing your list
• The cringe-worthy mistake I made with my own preview text
• A mindset shift that makes hitting "send" feel easier and more genuine

Share what you're struggling with! I'll turn your question or challenge into another 1-minute messaging magic episode, or a deeper dive episode. Send me an email or text!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Listen to Episode  141: 1 Minute Messaging Magic: let your words breathe: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe 

Listen to Episode 142: 1 Minute Messaging Magic - 5 website tweaks to get more leads: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Are you unknowingly turning potential clients away the moment they land on your website? In this quick-hit episode, I’m sharing five super simple—but wildly effective—tweaks you can make to your website today to capture more leads and close more sales. Whether you’re just starting out or you've had your site up for years, these micro-adjustments are often overlooked but can make a huge difference in your website’s performance.

From optimizing your photos for both SEO and speed, to one small change that can keep visitors from clicking away too soon, I walk you through practical, actionable tips designed with service-based businesses in mind. If your homepage is missing just one of these, you could be losing trust, traffic, or even revenue. Tune in and snag at least one idea you can implement this week!

Topics Covered in This Episode:

• A tiny shift in your homepage layout that keeps visitors focused—and on your site
• Why your footer may be silently sabotaging your credibility
• A quick fix that increases accessibility and boosts search rankings

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Book Your No BS Copy Audit: https://www.kimkiel.com/audit

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if the key to writing better copy wasn’t writing more—but writing less? In this episode, I’m kicking off a new mini-series called 1 Minute Messaging Magic, where I’ll share fast, actionable tips you can apply right away to improve your messaging and marketing. And today’s tip is all about one simple shift that will instantly make your words more powerful: letting them breathe.

This week’s tip is based on a common mistake I see over and over again when reviewing emails, sales pages, and website copy. If your words are packed in and hard to digest, your best ideas might be getting lost. Tune in to learn how to make your copy not only more readable but more compelling—especially for today’s busy, mobile-first audience.

Topics We Cover in This Episode: 

• The sneaky thing that might be sabotaging your message (and how to fix it fast)
• A simple trick to help your reader's eyes land on your most powerful words
• The one edit I make most often inside my Joy of Copy Club
• A free tool that can help simplify your sentences in seconds

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Join me inside the Joy of Copy Club: www.kimkiel.com/copyclub

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

We make thousands of decisions every day—some are small, some are life-changing. But have you ever shared one of your biggest decisions with your audience? In this episode, I break down how opening up about your own decision-making process can build trust, connection, and authority in your business.

Inspired by one of my recent and most popular episodes, I’m giving you a writing prompt that will help you craft compelling content around a big decision you’ve faced. Whether you’re writing an email, a blog post, or social media content, this approach will help you engage your audience in a way that feels real, human, and valuable. Plus, I’ll give you a few subject line ideas to make your content irresistible. Let’s dive in!

Topics We Cover in This Episode: 

• Why decision-based storytelling resonates so deeply with audiences
• How to structure your story so it connects with your ideal clients
• A key ingredient that makes behind-the-scenes content impossible to ignore

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Hear this writing prompt in action! Listen to Episode 136: Making tough decisions in business and life: https://www.kimkiel.com/podcast-1/making-tough-decisions-in-business-and-life 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?

In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted.

Topics We Cover in This Episode: 

• The crucial mistake that’s keeping high-value clients from seeing your offer
• How to move potential buyers from “just browsing” to “ready to invest”
• The five levels of awareness and how they dictate your marketing strategy

Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research. You’ll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates.

I’ll break down how VOC research differs from traditional market research, why it’s critical for writing high-converting sales copy, and where to find customer language—even if you don’t have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business!

Topics We Cover in This Episode: 

• The reason your marketing messages might be getting ignored
• Where to find high-impact customer language—even if you’re just starting out
• The one thing that makes copy feel “magnetic” and impossible to scroll past
• How to access a free mini masterclass to level up your messaging instantly

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacks

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!

Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I’ll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be.

Topics We Cover in This Episode:

• The surprising mindset shift that makes follow-ups feel effortless
• The key reason prospects and clients don’t respond—and what to do about it
• A simple but effective follow-up email template you can start using today

Tune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities.

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZ

Ep 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients 

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel

Text me a question or comment!