Marketing for Entrepreneurs | SEO for small business

By Rachel Lindteigen | Small Business SEO CoachBusiness Entrepreneurship Marketing

Marketing for Entrepreneurs | SEO for small business episodes

October 13 What makes a good website call to action for a small business?
Your call-to-action might be the single most important sentence on your website, so why do so many small business CTAs fall flat? In this episode, Rachel breaks down the framework for a CTA that actually converts: the right verb, clear value, honest urgency, and smart placement throughout your page. You'll also learn how SEO and AI search tie directly into whether anyone sees your CTA in the first place. If your calls-to-action aren't generating leads, this episode will show you what to fix.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
19 min
October 06 Is your website's homepage set up for conversion?
Getting traffic to your website is only half the battle. In this episode, Rachel breaks down why your homepage has just 5 seconds to answer one question for a visitor: can you help me? You'll learn the three things every homepage needs to say without scrolling, the most common homepage mistakes small businesses make, and how to tell from your analytics whether your homepage is working or hurting you. If you've been getting traffic but not leads, this episode will help you figure out why.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
22 min
September 29 How to find the right small business SEO consultant for you
Not sure how to tell a great SEO consultant from a bad one? In this episode, Rachel walks through exactly what a good SEO consultant should do for your business, the red flags that mean you should keep looking, and the questions to ask before you sign anything. You'll learn what services should be included in a solid SEO proposal, what qualities to look for, and what it typically costs to hire someone to set your strategy or manage it long-term. If you're ready to hire help but don't want to get burned, this episode will help you choose wisely.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
23 min
September 22 How much does small business SEO cost?
Wondering why SEO pricing is all over the place, from a few hundred dollars a month to $5,000 or more? In this episode, Rachel breaks down the three ways small business owners can approach SEO: hiring it out one time, paying for ongoing agency support, or learning to do it themselves, and what each option really costs. You'll learn what agencies typically charge (and what you're actually getting at each price point), and why learning SEO yourself is often the more profitable long-term choice. If you've been trying to figure out what to budget for SEO, this episode will help you decide.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
18 min
September 15 What content should you be creating for Google and your small business SEO goals?
What's the difference between content that ranks and content that gets ignored? In this episode, Rachel unpacks Google's new commodity vs. non-commodity content guidelines and what they mean for your small business website. You'll learn why generic, AI-summarizable content won't get you found anymore, how to tell if your own posts are commodity content, and what to add so your writing stands out to both Google and AI search tools. If you want your content to actually earn traffic instead of being replaced by an AI Overview, this episode will show you how.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
17 min
September 08 The Ultimate Small Business SEO Plan
Is it too late to focus on SEO now that everyone's talking about AI search? In this episode, Rachel breaks down what small business SEO actually means today, and why AI search has made it more important, not less. You'll learn how to pick the right keywords, why local SEO and your Google Business Profile matter, what commodity vs. non-commodity content means for your rankings, and how to decide whether to learn SEO yourself or hire it out. If you've been putting off SEO because it feels overwhelming, this episode lays out exactly where to start.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
23 min
September 01 Is it time to hire a business coach for your small business?
Is your small business stuck at a plateau? In this episode, Rachel breaks down how business coaching helps small business owners get unstuck, covering the strategic side (what to sell, who to work with, where to focus your time) and the mindset side (imposter syndrome, confidence, and follow-through). Learn the signs it's time to hire a business coach, what coaching typically costs, and how the right coach helps you finally work ON your business instead of just in it.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
18 min
August 25 Beginner's Guide to Small Business SEO
Are you a small business owner who's new to SEO and wants to learn how to get started with it so you can grow your visibility, traffic, leads, and revenue? If so, this week's episode is going to help you get started with search engine optimization. I'm going to walk you through what you need to have ready ahead of time, how SEO works, what small business SEO does for your business, and more. Get started with SEO today with this episode.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
14 min
August 18 How to do SEO on your small business website step-by-step
Learn how to do SEO on your small business website step by step. Find out what information you need to have before you start choosing SEO keywords or creating any content. If you've never done SEO before, I'll walk you through how to optimize your homepage so you can get started today. Get started with SEO today and help your business be more visible online.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
14 min
August 11 How SEO helps your small business be more visible online
Are you trying to help your small business be more visible online so it can grow? Let me walk you through how small business SEO can help you grow. If you want to increase your online presence, grow your visibility, leads, and customers, this will help. Listen in today and find out.

Support the show

Register now for the free SEO class - https://www.etchedmarketing.com/registration-seo-class

My free resources are here- https://www.etchedmarketing.com/freebies

Want to work with me 1:1?
https://www.etchedmarketing.com/marketing-consulting

Join me in Simple SEO Content -https://www.etchedmarketing.com/yes

Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. - https://www.etchedmarketing.com/enroll

My favorite marketing tools (affiliate links)
Podcast recording and editing - Descript
Podcast hosting - Buzzsprout
Email Marketing - Active Campaign
Marketing Website Analytics - Clicky
SEO Tool - Ubersuggest

Do you have a question you'd like me to answer on the podcast? Ask it here -
https://forms.gle/Fbrqpmss6gxUnaMj7
18 min

About Marketing for Entrepreneurs | SEO for small business

From the publisher's feed

Are you a small business owner who's tired of trying to do everything when it comes to SEO and online marketing, and left wondering what's working? Do you need to be more visible on Google and…

ChatGPT, but you're not quite sure how to do SEO for your business, let alone answer engine optimization (AEO) or generative engine optimization (GEO)? Are you trying to DIY your SEO and marketing and find yourself wondering what's working and what's simply a waste of time?

Do you fear stopping a marketing channel because you're not sure if it's the one that's driving your revenue? Would you like someone to help you make it make sense and tell you what to focus on to grow and scale your business? Do you want SEO tips and AI SEO strategies you can use to grow your online visibility?

This podcast is for small business owners and entrepreneurs who want to use simple, proven SEO and marketing strategies to grow their business without relying on social media or paid ads.

Each week, I'll show you how to do SEO for your small business and understand the results, so you can focus on what's working and let go of strategies that are just wasting your time and money. Join me and learn how to become a confident marketer.

I'll teach you about SEO for small businesses (for Google, ChatGPT, and AI search tools), content marketing, blogging, sales funnels, and your marketing metrics so you can build a business you love.

I don't believe in hustle culture or burnout. I believe in taking action, getting things done, and making decisions based on the results. I'll show you how to do the same thing.

If you want to build a profitable business with SEO, this is the podcast for you.

I'm Rachel Lindteigen, an MBA, a 25-year marketing pro, and a former agency exec who's led SEO and content marketing strategies for Fortune 500 companies. I worked for an NYC-based ad agency and oversaw teams in 3 states. My team was responsible for millions in client revenue from SEO and content channels. Now I teach the same strategies to small business owners.

This is not a "here's what worked for me once" podcast. It's a practical, professional guide to SEO and marketing that works for real businesses like yours, from an actual SEO expert with over 25 years of experience, not just someone who figured it out on their own.