June 04, 2024

#13: Making the Most of Your Slow Periods

16 minutes

In this episode I discuss how to effectively manage and capitalize on slow periods in your business. Slow times are a natural part of the process and they can provide great opportunities to refine your skills, enhance your services, build your network, and strengthen your brand. I will share some actionable tips and strategies to help you turn these downtimes into opportunities for growth in your business.

Key Takeaways:

Understanding Slow Periods:

Slow periods are inevitable, regardless of your experience level.

It’s essential to use these times proactively rather than passively waiting for opportunities.

Use the The Four Pillars of Success as a guideline for what to focus on:

Technique: Continuously improve your technical skills by taking online courses, watching tutorials, attending masterclasses/trainings and practicing new techniques.

Service: Enhance the client experience by refining your booking process, creating communication templates, and seeking feedback from past clients.

Network: Build and maintain connections within the industry. Engage with fellow artists and industry pros on social media, and reach out to new contacts.

Brand: Refresh your social media presence, update your portfolio, and showcase your best work to attract your ideal clients.

Mindset and Lifestyle Tips:

Reflect on your career progress and set new goals.

Diversify your skills by learning something new that can help with your business (marketing, taking better pictures with your cell phone)

Organize your business by cleaning your kit, updating your inventory, and planning your social media content.

Focus on self-care to ensure you’re in the best frame of mind to handle everything this job is going to throw at you.

Action Steps:

Take advantage of slow periods to work on the four pillars of success.

Implement the mindset and lifestyle tips to maintain a healthy work-life balance.

Use downtime to recharge and prepare for upcoming busy periods.

If you found this episode helpful, please share it with other makeup artists and leave a review. Don’t forget to subscribe and check out some of the previous episodes for more valuable tips and advice.

Connect with me:

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By Angie Di Battista

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