Are you struggling to generate consistent, high-quality leads for your interior design business?

Many designers rely on social media and word of mouth, but these methods alone may not bring in steady, high-quality leads.

In this episode, Porsche Williams, CEO of The Prototype, shares her expert strategies for building a stress-free, scalable lead generation system that nurtures relationships and drives long-term growth.

She explains the biggest mistakes designers make—like focusing too much on new leads and forgetting past clients—and reveals how to create a simple system that keeps your pipeline full.

Plus, Porsche shares a step-by-step framework to help you stay top-of-mind with potential clients.

Don't let lead generation overwhelm you. Tune in to this episode and learn how to create a scalable, stress-free system that allows you to focus on your creative vision while attracting your ideal clients.

Featured Guest:

Porsche Williams is the CEO of ⁠The Prototype⁠, a business concierge firm specializing in client experience and lead generation for interior designers with a passion for streamlining business growth.

She helps designers attract ideal clients, nurture relationships, and scale with confidence, all while staying focused on their creative vision through The Prototype's expertise in client experience and lead qualification.

Since 2020, her team has supported luxury interior design and architecture firms across the US, Canada, and Australia and partnered with IDS, ASID, Mydoma by Studio Designer, and more.

Now, she's bringing her expertise to The Designer's Guide to Reliable Lead Generation, a course designed to help designers build scalable, stress-free lead generation systems while strengthening relationships and driving long-term growth.

Why you’ve got to check out today’s episode:

• Learn how to re-engage past and current clients for steady leads
• Identify missing steps in your client experience that repel great clients
• Develop a plan for strategic gifting and industry partnerships (like working with realtors and builders) to generate high-quality leads faster

Check out the show notes >>> Struggling to Get Clients? Here’s a Better Way to Find Leads

Links Mentioned:

• The Lead Generation Jumpstart
• 2-Minute Quiz: What’s Holding You Back in Your Business

NEXT STEPS:

• Join the My Design Mentor to kickstart a successful career in interior design!

Grab your freebies:

• Your Roadmap to a Career in Interior Design
• 3 Things I Wish I had known when I Started my Career

Listen to Related Episode:

• Episode 16: How Outsourcing Client Intake Helps Interior Designers Convert and Retain Clients

Connect With Me:

• Email: [email protected]
• Instagram: @rwarddesign
• Website at rwarddesign.com

Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...

Timestamps:

(0:00) Introduction

(05:05) Common Mistakes in Lead Generation

(07:47) Strategies for Effective Lead Generation

(12:53) Structuring Lead Generation & Client Retention

(17:32) Practical Tips for Improving Lead Generation