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For today's episode, we sat down with Keith Bond, a landscape artist who primarily focuses on painting scenes from nature, with a strong emphasis on plein air sketching as a research and reference tool for his studio work. He believes in the importance of painting from life to develop fundamental artistic skills, stressing that understanding principles like value, composition, and color provides a foundation for creative expression. Throughout his career, Keith has learned to approach plein air painting as a way to capture the essence of color, light, and atmosphere, rather than creating finished pieces, and uses these sketches as references for more contemplative studio paintings. His artistic journey began with a love for art in school, and he transitioned to being a full-time artist with the support of his wife, navigating the challenges of an art career through discipline and continuous learning. Keith advocates for building personal relationships with clients, maintaining an email newsletter, and having a strong website as key marketing strategies for artists. Finally, Keith reminds us of the value of constraints in fostering creativity and encourages aspiring artists to paint from life, return to fundamental principles, and understand that creativity is a dialogue between the left and right brain hemispheres.

Keith's FASO site:
https://keithbond.com/

Keith's Social media:
https://www.instagram.com/keith.bond/
https://www.facebook.com/KeithBondFineArt