As a toy entrepreneur it’s pretty likely that your cost of doing business is high. From manufacturing the perfect toy or game, to going to trade shows, building a website, nurturing an email list, dealing with returns, and damaged goods…you may be finding it’s hard to do anything for free, even if you do it yourself. Today’s podcast episode is going to share how you market your toy or game product for free. Now look, we know nothing is truly free in this world, so these marketing tactics will cost you time to implement. But with time and the tools provided in this episode you could be marketing your toy or game product for free in a way that compounds your efforts over time.

 Have you ever heard of content marketing? You likely already know what direct marketing is, the action of promoting and selling your toy or game product. But what is content marketing? Content marketing is a long game approach to creating awareness for your toy or game product. It takes time, consistency, and a deep understanding of your Ideal Target Market. In this episode I share several ideas for how you can start using content marketing for your toy or game product and highlight a couple of game entrepreneurs who are utilizing content marketing for their product in a brilliant way. Tap listen to find out what that is.


EPISODE CLIFF NOTES

• Learn the definition of Marketing [04:00]
• The Toy Coach discusses the main difference between traditional direct to consumer marketing and content marketing. [6:00]
• Never heard of Content Marketing Before? Learn the definition of content marketing in this episode. [06:11]
• Curious why small businesses should even consider content marketing? What’s the benefits of small business owners using this form of marketing? [07:34]
• Find out why you might have a bigger ROI on content marketing versus paid ad marketing. [09:13]
• You need to know your ITM before you build a content marketing plan. Do you know who your ITM is or better..what ITM stands for? Find out at this point in the podcast. [09:57]
• Learn the 3 ways you can start content marketing. [12:53]
• Start listening for ideas on what kind of content you can create around your toy or game. [12:57]
• Two gamepreneurs created their own content marketing plan around their game product. [18:41]

MENTIONED IN THIS EPISODE:

For the links and resources mentioned in this episode, head over to the episode page at www.thetoycoach.com/133

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