Take the Upgrade

134. A New kind of Cereal with Ian and Margaret Wishingrad


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Advertising duo Ian & Margaret Wishingrad have been working together for over 5 years, growing their first company, creative agency BigEyedWish, from a shared desk at a co-working space to a multi-million dollar company with clients such as AT&T, Nestle, and Diageo. Their second brainchild, Three Wishes cereal, was two years in the making and just launched at the end of 2019.

When Margaret began searching for cereal options to feed her baby, she was disappointed in the options she found on the grocery store shelves.  Margaret found that cereals on the market contained ingredients that she did not feel comfortable introducing into her child’s diet.  Margaret knew that she couldn’t be the only parent who felt this way!  So, Three Wishes Cereal was born!

Three Wishes is a high protein, low sugar, grain free breakfast cereal that tastes like the cereals of your childhood, made with modern day clean ingredients. Three Wishes contains ingredients such as chickpeas, pea protein, and tapioca -a feat of food science- and currently comes in three flavors: cinnamon, honey and unsweetened. With 70% less sugar and as much as 8x the protein of their decadent counterparts, there’s nothing on the shelf like it. Three Wishes is a plant-based, gluten-free certified cereal free from wheat, dairy, soy, oats, corn, rice and peanuts.

You can purchase Three Wishes Cereal online at www.threewishescereal.com or visit the website to see what retailers in your area carry the cereal.  Margaret and Ian have been generous enough to give our listeners a discount code!  Use the code taketheupgrade10 at checkout to save 10%!

Connect on the web: www.threewishescereal.com

Connect on Instagram: @threewishes

 

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Take the UpgradeBy Julie Davey, NP and Kari Coody, Pharm D.

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