Branding at its core is rooted in psychology and human behaviour - it’s how your customers think and feel about you, your products and your business, and more than ever with so many brands out there, we, as founders, need to be able to cut through the noise, set ourselves apart from our competitors and build trusted relationships with our customers if we want to grow. In episode 135 of The Resilient Retail Game Plan, I speak to brand consultant Cara Bendon. With 10 years experience of running her own award-winning studio, Cara and her team help small lifestyle businesses create standout brands. In this episode, we break down branding as we talk about colour theory, shelf appeal, and the importance of cohesiveness and consistency in establishing trust. We also discuss the power of the little touches, tone of voice and the paradox of practising sustainability while offering an excellent unboxing experience. Don’t forget - use the code: 10podcast to get £10 off your first month when joining The Resilient Retail Club, and get your copy of “Tame Your Tiger” at: https://uk.bookshop.org/books/tame-your-tiger-how-to-stop-your-product-business-eating-you-alive/9781788604048

Check out Cara’s services at https://www.carabendon.com/ and connect with her at:

https://www.instagram.com/carabendon/ https://www.linkedin.com/in/carabendon/

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