Money...

It's an inevitable component of the practice of veterinary medicine, and a potential source of anxiety for everyone involved.

As veterinary professionals, many of us get a little nervous talking about prices and going over estimates with our clients.

We brace ourselves for the "you're only in it for the money" statement we've heard so many times before. 

It hurts. It's not true. 

But what is true is that we all have our own opinions about the prices that we charge... 

... and when we don't believe in the prices attached to our products and services, then recommending and selling those things feels really icky.

It adds a whole new level of pressure we didn't expect when we were in school...

A level we'd rather live without.

But why?

Because, just like our clients, we have our own financial situations. 

We have our own budgets, our own expenses, and our own uncertainties about what things cost.

Also like our clients, we really care about the pets, and we want to help them... and it sucks when money seems to get in the way.

I've found one little sentence at the end of a pricing conversation makes all the difference.

It allows clients to physically relax, and veterinary professionals to release the pressure of the decision. 

In this episode of the Joyful DVM Podcast, I dig into the three aspects of money that are creating the pressure we feel, and share the one sentence that releases the pressure so we can move forward together with our clients in providing the best care for their pets in the moment. 

If this episode hits home for you, please share it with a friend and leave us a review on iTunes or wherever you're listening.

LInk: 

VetMed; JOY CLUB

https://joyfuldvm.com/joyclub

Music Credit: Music by Lesfm from Pixabay

Music Credit: Music by Lesfm from Pixabay