eCommerce is a core part of the journey for many consumers across a number of different industries. And because eCommerce websites or sections of websites often attract a broad diversity of consumers with different identities, brands who take the time to design experiences with as little friction as possible for people with these identities, will see more conversions.

This episode walks through how to build a more inclusive eCommerce website, with specific examples of how different brands do that for different identities.

Even if you don't have an eCommerce website, many examples referenced will still be applicable for you in helping you build a site that drives more conversions.

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All the examples mentioned in this episode

Episode 127: How to create a multilingual content strategy with Selim Dahmani

Episode 60: Designing inclusive experiences for neurodivergent consumers

Episode 58: How to build an LGBTQ+ inclusive brand with Hank Paul