One of the most effective ways to change people’s minds is to put your argument into a narrative format, a story, but not just any story. The most persuasive narratives are those that transport us. Once departed from normal reality into the imagined world of the story we become highly susceptible to belief and attitude change.

In this episode, you’ll learn from psychologist Melanie C. Greene the four secrets to creating the most persuasive narratives possible.

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