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137: The MadTech Podcast Special - The Future of the Open Internet
Our latest MadTech Podcast Special examines the future of the free and open internet. In this episode, ExchangeWire CEO Ciaran O’Kane interviews Konrad Feldman, CEO, Quantcast; Sophie Strong, Head of Display and Social, Wavemaker; and Terry Hornby, Group Digital Director, Reach, to get their perspectives on cookie-less advertising; the issue of measurement; first-party data; and preserving an open internet model.
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By ExchangeWire
5
33 ratings
Our latest MadTech Podcast Special examines the future of the free and open internet. In this episode, ExchangeWire CEO Ciaran O’Kane interviews Konrad Feldman, CEO, Quantcast; Sophie Strong, Head of Display and Social, Wavemaker; and Terry Hornby, Group Digital Director, Reach, to get their perspectives on cookie-less advertising; the issue of measurement; first-party data; and preserving an open internet model.
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