Elizabeth Stiles is a straight-talking fashion buyer turned small business consultant.

She helps fashion brands with their marketing, manufacturing and mindset, and has worked with clients such as Lucy & Yak and Olivia Rose.

Discover: 

• How to find your USP
• Why Elizabeth won't buy from Amazon
• How not to commit your life savings to stock when you launch a business
• Why you should focus your product development on your ideal customer not on yourself
• How to stand out as a small business

Mentioned in this episode:

Film: Greed: Steve Coogan - about a billionaire fashion tycoon who runs a chain of high street stores that use cheap labour in low-cost countries

Book: That will never work: The birth of Netflix by the first CEO and co-founder Mark Randolph

More Elizabeth Stiles

Elizabeth Stiles website

Elizabeth Stiles on Instagram

Stay in Touch

British Brand Accelerator - Find out how you can work with me to build your British-made brand

Make it British website

Join Make it British - become a member of our community and promote your business in our directory or UK-made brands and manufacturers

Make it British on Instagram

Make it British on YouTube - subscribe to my YouTube channel to watch many of the podcast episodes as videos.

Mentioned in this episode:

British Brand Accelerator