What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success. Get the 3 "Ws" right from the start What will you sell, who will buy it–and why will they buy it from you? Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research.