Over 50% of consumers changed brands over Covid. That made a lot of brand marketers ask themselves: "What do I need to do to build and maintain brand loyalty from consumers?". On this episode, host Daniel Torres is joined again by co-host Efrain Rosario to speak with Filiberto Amati, a Growth Consultant who works with some of the top consumer goods companies worldwide. In this episode you'll learn more about how to position a brand for success today, with a special focus on purpose and brand architecture.