In this episode, I sat down with Asha Shivaji and Jason Klein, co-founders of SeeMeIndex, and AI tool that evaluates how inclusive brands are with their marketing across a number of factors. We covered a lot during our chat, including trends they've identified in their work as they've evaluated brands across many industries, including the beauty and wellness industries. <a href="www.inclusionandmarketing.com/newsletter">Get the Inclusion & Marketing Newsletter</a> <a href="https://www.seemeindex.ai/">SeeMe Index</a> <a href="https://www.unstereotypealliance.org/en/resources/research-and-tools/inclusion-income-the-business-case-for-progressive-marketing">The UN Business Case for Inclusive Marketing</a> <a href="https://www.circana.com/intelligence/reports/2024/inclusive-beauty-drives-sales/">More data on how inclusive brands drive sales</a>

In this episode, I sat down with Asha Shivaji and Jason Klein, co-founders of SeeMeIndex, and AI tool that evaluates how inclusive brands are with their marketing across a number of factors. We covered a lot during our chat, including trends they've identified in their work as they've evaluated brands across many industries, including the beauty and wellness industries. Get the Inclusion & Marketing Newsletter SeeMe Index The UN Business Case for Inclusive Marketing More data on how inclusive brands drive sales

In this episode, I sat down with Asha Shivaji and Jason Klein, co-founders of SeeMeIndex, and AI tool that evaluates how inclusive brands are with their marketing across a number of factors. We covered a lot during our chat, including trends they've identified in their work as they've evaluated brands across many industries, including the beauty and wellness industries. <a href="www.inclusionandmarketing.com/newsletter" rel="noopener noreferrer">Get the Inclusion &amp; Marketing Newsletter</a> <a href="https://www.seemeindex.ai/" rel="noopener noreferrer">SeeMe Index</a> <a href="https://www.unstereotypealliance.org/en/resources/research-and-tools/inclusion-income-the-business-case-for-progressive-marketing" rel="noopener noreferrer">The UN Business Case for Inclusive Marketing</a> <a href="https://www.circana.com/intelligence/reports/2024/inclusive-beauty-drives-sales/" rel="noopener noreferrer">More data on how inclusive brands drive sales</a>

140. This AI tool assesses how inclusive brands are

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve.

Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.

Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence.

Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on:


  
Brand strategy that fuels long-term business growth in the age of modern marketing



  
Customer acquisition, retention, and loyalty in today’s market



  
How friction shows up across the customer journey — and how to remove it



  
Identity-driven marketing, cultural relevance, and belonging



  
What’s actually working now with today’s values-driven consumers




If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth.

Because when you remove friction, you remove barriers to growth — for your customers and for your business.

Business

Marketing

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.

Share 140. This AI tool assesses how inclusive brands are

Sign up to save your podcasts

140. This AI tool assesses how inclusive brands are

140. This AI tool assesses how inclusive brands are

More shows like Frictionless Growth Marketing

The Duct Tape Marketing Podcast

The StoryBrand Podcast

Side Hustle Pro

The Diary Of A CEO with Steven Bartlett

Building The Blockchain: Unleashing the Power of Blockchain - One Episode at a Time!

Nudge

The CMO Podcast

Dan Kennedy's Magnetic Marketing Podcast

The Hustle Daily Show

Marketing Against The Grain

Table Read