Katie Bynum Aznavorian - Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee - dives into the metrics behind a very successful Milan Cortina games, and how she's able to pivot quickly to planning for LA28.

The USOPC has a funding model that's different from how all other peer nations pay for the athletes to participate in the Olympic Games. Receiving no money at all from federal sources, they rely on sponsorship, media, and philanthropic donations. They are forced to operate as an intelligent, profitable business, and Katie and her team continue to prove that the model works.

Timestamps:

1:10 - The success of Milan Cortina

7:30 - Katie's time at the games

9:50 - The funding model for USOPC

18:30 - Venue naming rights in LA28

20:25 - If you were to create the Olympic brand from scratch

24:35 - Making Team USA

28:20 - Do NCAA changes threaten the Olympic pipeline?

31:10 - Rapid Fire Questions

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