Helen Fanucci has written a much-needed book in "Love Your Team"  and it is different from so many other sales management guides because it helps managers, whether new or experienced to understand what to say, when to say it, and actual wording suggestions.  Helen has brought her years of sales leadership currently as a senior leader at Microsoft and previously at Sun Microsystems. 

There are sections of the book on these conversations - on connection, performance, strategy, customer engagement, and internal alignment, Helen emphasises that "words matter" in sales - internally and with our customers - and I could not agree more. Check out our conversation and download a copy of her book to help your sales team - whether you are a sales manager, leader, or individual contributor - you will receive some great, practical ideas.