The Modern Hotelier

#142: How Hotels Can Improve Their Social Media Marketing | with Scott Eddy


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In this episode, David and Steve sit down with Scott Eddy, one of the world's top social media influencers in hospitality, boasting over a million followers on X and Instagram. Scott’s journey is anything but conventional—he transitioned from investment banking to launching the first digital agency in Southeast Asia, and now he’s a full-time traveler, speaker, and industry leader.

We dive into:

  • How hotels are marketing like it’s 2015—and what they need to do instead
  • Why storytelling is the real key to success in hospitality marketing
  • The brands that are getting it right—and the ones that are missing the mark
  • The biggest mistakes hotels make with social media (and how to fix them)
  • Scott’s insane travel stories, from 120 cruises to 85 countries 

Watch the FULL EPISODE on YouTube: https://youtu.be/-9jL7vc1qNU

This episode is Sponsored by 

Join the conversation on today's episode on The Modern Hotelier LinkedIn page
The Modern Hotelier is produced, edited, and published by Make More Media


Links:
Website: https://www.mrscotteddy.com/

LinkedIn: https://www.linkedin.com/in/mrscotteddy/

Instagram: https://www.instagram.com/mrscotteddy/

X: https://x.com/mrscotteddy


For full show notes head to: https://themodernhotelier.com/episode/142

Follow on LinkedIn: https://www.linkedin.com/company/the-...

Connect with Steve and David:
Steve: https://www.linkedin.com/in/%F0%9F%8E...
David: https://www.linkedin.com/in/david-mil...

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