Representation matters. I think people know this, and get it intuitively, but for some, it can be hard to do in practice consistently. In this episode -- I'm bringing to you my chat with Jasmine Star on her podcast --- which is all about how we can do a better job of bringing representation to the forefront of our thinking, as we work to make more people feel seen, supported, and like they belong with our brand. <a href="www.inclusionandmarketing.com/newsletter">Get the Inclusion & Marketing Newsletter</a>

Representation matters. I think people know this, and get it intuitively, but for some, it can be hard to do in practice consistently. In this episode -- I'm bringing to you my chat with Jasmine Star on her podcast --- which is all about how we can do a better job of bringing representation to the forefront of our thinking, as we work to make more people feel seen, supported, and like they belong with our brand. Get the Inclusion & Marketing Newsletter

Representation matters. I think people know this, and get it intuitively, but for some, it can be hard to do in practice consistently. In this episode -- I'm bringing to you my chat with Jasmine Star on her podcast --- which is all about how we can do a better job of bringing representation to the forefront of our thinking, as we work to make more people feel seen, supported, and like they belong with our brand. <a href="www.inclusionandmarketing.com/newsletter" rel="noopener noreferrer">Get the Inclusion &amp; Marketing Newsletter</a>

142. How to make more people feel seen, with Jasmine Star

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply.  Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.

Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.

If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.

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Marketing

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back. Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook. If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.

The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply.  Inclusion &amp; Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.

Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.

If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.

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142. How to make more people feel seen, with Jasmine Star

142. How to make more people feel seen, with Jasmine Star

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