In this episode, JK discusses the concept of verbal framing when it comes to achieving goals.

He explains how verbal framing can impact behavior change and shares a study that compares the effectiveness of different types of verbal framing.

JK emphasizes the importance of using language like 'I don't' instead of 'I can't' to create a sense of determination and self-empowerment.

He also shares his approach to behavior change, which involves adding healthier habits rather than focusing on restriction.

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TIME STAMPS

03:14 Verbal framing and the concept from Atomic Habits

08:28 The power of 'I don't' language

12:09 Study on the impact of verbal framing

17:20 Adding healthier habits vs. restriction

21:41 Importance of consistency and frequency

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