On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes That Made Me. In it, I talk about my journey to becoming an inclusive marketing strategist, and the mistakes I made as a business owner (for years) that led me to be in this position today. And of course, we get into a real good chat about inclusive marketing in practice -- which you'll find at the beginning of this episode. <a href="www.inclusionandmarketing.com/newsletter">Get the Inclusion & Marketing Newsletter</a> <a href="https://www.emancopyco.com/podcast">Mistakes That Made Me podcast</a>

On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes That Made Me. In it, I talk about my journey to becoming an inclusive marketing strategist, and the mistakes I made as a business owner (for years) that led me to be in this position today. And of course, we get into a real good chat about inclusive marketing in practice -- which you'll find at the beginning of this episode. Get the Inclusion & Marketing Newsletter Mistakes That Made Me podcast

On this episode -- I'm bringing you an interview I did with Eman Ismail, on her super cool show Mistakes That Made Me. In it, I talk about my journey to becoming an inclusive marketing strategist, and the mistakes I made as a business owner (for years) that led me to be in this position today. And of course, we get into a real good chat about inclusive marketing in practice -- which you'll find at the beginning of this episode. <a href="www.inclusionandmarketing.com/newsletter" rel="noopener noreferrer">Get the Inclusion &amp; Marketing Newsletter</a> <a href="https://www.emancopyco.com/podcast" rel="noopener noreferrer">Mistakes That Made Me podcast</a>

143. The mistake that made me

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve.

Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day.

Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence.

Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on:


  
Brand strategy that fuels long-term business growth in the age of modern marketing



  
Customer acquisition, retention, and loyalty in today’s market



  
How friction shows up across the customer journey — and how to remove it



  
Identity-driven marketing, cultural relevance, and belonging



  
What’s actually working now with today’s values-driven consumers




If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth.

Because when you remove friction, you remove barriers to growth — for your customers and for your business.

Business

Marketing

Brand growth today depends on removing friction from your marketing and customer experience to attract and retain more of the people you want to serve. Frictionless Growth Marketing is the podcast for marketers, business leaders, and founders who want to grow by eliminating the messaging, experience, and strategy gaps that quietly push customers away every single day. Hosted by Sonia Thompson, Inclusive Growth and Customer Experience Strategist, the show breaks down how modern brands drive sustainable growth by designing frictionless customer journeys, building trust with identity-rich growth communities, and adapting to changing consumer expectations with clarity and confidence. Each week, you’ll hear practical insights, real brand examples, and candid conversations with marketing leaders and subject-matter experts on: Brand strategy that fuels long-term business growth in the age of modern marketing Customer acquisition, retention, and loyalty in today’s market How friction shows up across the customer journey — and how to remove it Identity-driven marketing, cultural relevance, and belonging What’s actually working now with today’s values-driven consumers If you want to reach more of the people you’re meant to serve — and convert more of them — without relying on outdated formulas or brute-force tactics, Frictionless Growth Marketing will show you the new rules of modern marketing and growth. Because when you remove friction, you remove barriers to growth — for your customers and for your business.

Share 143. The mistake that made me

Sign up to save your podcasts

143. The mistake that made me

143. The mistake that made me

More shows like Frictionless Growth Marketing

The Duct Tape Marketing Podcast

The StoryBrand Podcast

Side Hustle Pro

The Diary Of A CEO with Steven Bartlett

Building The Blockchain: Unleashing the Power of Blockchain - One Episode at a Time!

Nudge

The CMO Podcast

Dan Kennedy's Magnetic Marketing Podcast

The Hustle Daily Show

Marketing Against The Grain

Table Read