Making digital products accessible is a growth opportunity now more than ever — to reach untapped segments ready to spend. But many organizations fail to seize it. Why? They don't understand how many people can benefit from accessibility and how to build it in. And while the upside (like winning aging customers and boosting employees' motivation) grows, so does the risk of doing nothing. In this episode, Principal Analyst Gina Bhawalkar explains: 1) the issues in a way that helps CX pros and their colleagues make the business case and 2) how to get started.

Referenced Forrester research:

"The Billion-Customer Opportunity: Digital Accessibility"